Local Advantage – Privacy Policy
About this Privacy Policy
1. This is the Privacy Policy for Local Advantage and Holiday Advantage
- (Local Advantage, us, we, our). This Privacy Policy sets out Local Advantage’s practices in line with the Australian Privacy Principles in the Privacy Act 1988 (Cth) (Privacy Act) and the General Data Protection Regulation (GDPR – Regulation (EU) 2016/679 of the European Parliament and of the Council) – as it applies to persons in the European Union who interact with us. A reference to ‘Personal Information’ in this policy is a reference to both ‘Personal Information’ as defined in the Privacy Act and to ‘Personal Data’ for the purposes of the GDPR (if it applies to you).
- This Privacy Policy sets out the different types of Personal Information we collect, why we collect it and what you can do if you would like to remove yourself from our mailing list, correct any details we may hold about you, or exercise other rights you have.
- We will update this Privacy Policy from time to time at our discretion, and we will notify you of updates. You can visit our website to see the latest copy of the Privacy Policy. This Privacy Policy was last reviewed on 09/12/2023.
- By using our site and/ or application, you consent to this Privacy Policy and to our website Terms of Use, if any.
- What Personal Information Do We Collect?
- We may collect the following Personal Information:
- When making a booking:
- We may collect the following Personal Information:
name, email, telephone, IP address, and name of the vendor that you would like to redeem an offer with. How many times you have visited and what your personal consumer preferences may be, as well as on some occasions, your spend and items that you are purchasing.
- When contacting us, applying for employment, dealing with us as a supplier or customer:
Depending on the nature of the contact, we may collect names, addresses, telephone numbers, email addresses, IP addresses, and for employees: tax file numbers and other information required for employment.
- When using our website:
- your IP address and our servers will attempt to place session cookies on your device so that the website will function effectively. These cookies are not persistent and are not used to identify you after the relevant web session. Cookies are used to collect standard internet log information and visitor behaviour information. When you visit our website, we may collect information from you automatically through cookies or similar technology.
- We use cookies to operate and improve your experience on our site, including allowing you to sign in faster, and keeping you signed in; and to track how the site is used.
- If you do not allow cookies to be used some or all of the website or other applications or tools on it might not be accessible to you and you may not be able to acquire services from us.
- Collection Statement: Local Advantage (ABN 71 966 705 234) and its related entities, Holiday Advantage, collect, hold, use, and disclose the personal information that you provide to us in accordance with Local Advantage’s Privacy Policy ( https://localadvantage.com.au/terms-conditions/), so that we can enable the vendors you engage with to communicate and provide you with invitations and offers. We may also use the information to make improvements to our platform.
- We may disclose your personal information to third party service providers who help us to provide our services, for example, technology service providers. Some of our third party service providers have servers located in the US, UK, and Australia.
- You have a right to access the personal information we hold about you, and you may ask us to update, correct or delete that personal information.
- For more information and assistance, please see our Privacy Policy (https://localadvantage.com.au/privacypolicy/) or contact us via the links in our privacy policy.
- Vendors
- Participating vendors will also collect personal information about you when you make a purchase or otherwise deal with them. Those collection and use practices are the responsibility of the vendors or business groups.
- How Do We Collect and Store Your Personal Information?
- We collect Personal Information in a number of ways, including:
- information submitted through our website;
- in some cases, through web analytics; and
- through communications with you, including emails and voice calls.
- In some cases we are supplied information from 3rd parties
- We hold Personal Information:
- in systems that we use in connection with our business, some of which may be owned and operated by our suppliers; and
- in our hard copy files; and
- in the databases associated with our website.
- Providing it is lawful and practical, we will give you the option of not identifying yourself, using a pseudonym, or not providing Personal Information when you enter into a transaction or deal with us. However, if you elect not to provide us with Personal Information then it is unlikely we are able to provide you with the information, products, services or support that you may want.
- We may receive other unsolicited Personal Information in the course of our business. We will deal with this unsolicited Personal Information in accordance with this policy.
- We will retain your Personal Information for as long as needed or permitted in light of the purpose(s) for which it was obtained. The criteria used to determine our retention periods include:
- the length of time we have a relationship with you and provide services to you;
- the length of time we have a relationship with a vendor;
- legal obligations we may have to keep (or destroy) your data; or
- legal advice we receive (such as in regard to litigation, regulatory investigations or applicable statutes of limitation).
- When your Personal Information is no longer required it is destroyed in a secure manner.
- We collect Personal Information in a number of ways, including:
- What Do We Use Your Personal Information For?
- We collect, hold, use and disclose Personal Information for the following purposes:
- supplying you with our services, including vendor purchases and gift vouchers;
- sending subscription emails;
- sending SMS for customer service and marketing purposes;
- improving the website experience of our visitors; and
- Spend and visitation history to ensure that the vendors can personalise your consumer experience.
- We also use Personal Information for our own internal business purposes including:
- data analysis to improve our products and services;
- auditing our internal processes to ensure they function as intended and that we comply with regulatory requirements;
- fraud and security monitoring;
- developing new products and services;
- identifying usage trends so we can understand which of our services are of most interest to our customers;
- determining the effectiveness of marketing campaigns so that we can adapt to the needs and interests of our customers; and
- operating and expanding our business activities such as understanding which of our services are of most interest to our customers, so we can focus on our customers’ needs.
- We collect, hold, use and disclose Personal Information for the following purposes:
- Do we share your information?
- We will not sell your personal information or use it without your consent.
- We may disclose Personal Information to a third party in the following circumstances:
- with vendors and venues to provide you with our services and permit bookings to be made; and
- where required by a court or law.
- Data
- We may store your information on third party services in the ordinary course of our business:
- where our website, or any hosting service we use to support our managed services, software or software as a service, is hosted by us or a third party, and the hosting facilities and/or the back-up/disaster recovery sites are located overseas. In some cases have no control over where these third party providers host the website and it is impractical for us to be able to advise you of the countries where the Personal Information may be held or processed;
- where a third party application is being used in connection with our interactions with you, e.g. when we use email, help desk or VoIP providers, the third party providers of the relevant application may have their applications hosted overseas. We have no control over where these third party providers host their applications and it is impractical for us to be able to advise you of the countries where the Personal Information may be held or processed; or
- When we send Personal Information outside Australia for processing we will enter into formal contracts with those processors, which will contact privacy terms and conditions that allow us to meet our privacy obligations to you.
- We may store your information on third party services in the ordinary course of our business:
- Use of Social Media
- Our website includes links to social media, including blogs, Facebook, Instagram, and similar services. The nature of social media is that these applications actively enable exchange and disclosure of any information, whether personal or otherwise, that is included within those applications. All information, including Personal Information that you enter in those applications may be used, stored, handled and disclosed in any way that is consistent with the privacy policies of the relevant applications, if any. We have no control over those interactions.
- Your Rights Regarding Your Personal Information
- You have the right to access your Personal Information that we hold, and request that it be rectified or erased. If you want to access your Personal Information we hold or you believe any of your Personal Information that is held by us is inaccurate, out of date, incomplete, irrelevant or misleading or it is not necessary for us to continue to hold it, you can contact us, and we will either provide you with access to the Personal Information (in so far as we are required to do so by law,) or we will correct it, as applicable, within a reasonable period. We may make a reasonable charge for giving you access to your Personal Information, but we will not charge for you making the request, correcting Personal Information or making a statement as to why we are not correcting your Personal Information.
- In certain circumstances if you raise a complaint on how we have handled your Personal Information, you may also request that we ‘restrict processing’ meaning that the data will be preserved from further processing ‘as evidence’ either while we investigate your complaint or to support your complaint to the Australian Information Commissioner.
- Where you have provided your personal data directly to us that is processed by automated means and is done so solely on the basis of your consent, then you will have the right to obtain and reuse your personal data in an electronic format for your own purposes across different services.
- You have the right to object any aspect of our processing of your personal data under certain circumstances under the GDPR. ‘Processing’ is the term under that law that describes all uses of your personal data. This will include the collection, sharing, storage, retention and destruction of your data.
- You may unsubscribe from our direct marketing at any time. We will not send you direct marketing without your consent and you can withdraw your consent at any time by selecting the ‘unsubscribe’ link within each email.
- Automated emails concerning payment details and subscription renewal will be sent and will cease if your Local Advantage account is deleted or the auto-renewal option is switched off in your account settings.
- Complaints
- If you wish to complain about a breach of any Australian Privacy Principle that binds us, a registered privacy code that binds us, the GDPR or this Privacy Policy, then you should contact us using the information in the Contact Us section of this Privacy Policy.
- We will use our best efforts to respond to any complaint within 5 business days of the date of receipt. We will attempt to resolve your complaint to your satisfaction. If you are not satisfied with how we deal with your complaint you may contact the Australian Information Commissioner, whose contact details can be found at http://www.oaic.gov.au/.
- Contacting Us
- If you have any questions regarding this privacy policy or your information, we invite you to contact us by:
- email at the following email info@localadvantage.com.au
- using the contact web form on our website.
- If you have any questions regarding this privacy policy or your information, we invite you to contact us by:
12. Local Advantage Personal Details Removal Process:
If you would like for your details to be amended, removed or would like to receive a summary of your personal information, please use the email: info@localadvantage.com.au
- Your information will be removed or amended within 30 days of request and we will notify you once completed.
- You will be removed from the database that you have asked to be removed from.
- You will be informed once you have been removed.